Sachin Tendulkar Launches TEN x YOU Sportswear – Indian cricket legend has launched a new sportswear and athleisure brand called . The aim of this brand is to inspire people to play more sports and live a healthy and active life. Sachin wants India to move from being a sports-loving country to a sports-playing country.
TEN x YOU is not just another brand. It is built on Sachin’s real experience from 24 years of playing cricket. He faced different pitches, weather conditions, and tough matches. All that learning has helped in creating a brand that focuses on comfort, support, and performance. Every product is made to suit Indian players and fitness lovers.
What TEN x YOU Stands For
- A brand created with real sports experience
- Focus on comfort, performance, and simple style
- Made for Indian players, athletes, and fitness lovers
- Designed to inspire people to stay active every day
Many sportswear brands in India are from outside the country. Their products may not always fit Indian needs. TEN x YOU is different because it is designed for Indian weather, wide feet, and local playing conditions.
Source: Business Standard
Product Range and Price
TEN x YOU started its journey with cricket gear and athleisure wear. Sachin believes that strong quality products build trust, so the brand began with what he knows best — cricket.
Here are the main products and their price range:
- Cricket shoes:
- Extra spikes for strong grip on Indian pitches
- Professional range: around ₹9,000
- Semi-professional range: ₹5,000 to ₹6,000
- Apparel:
- Lightweight and breathable T-shirts, pants, and tracks
- Made for sports and daily wear
- Price: ₹1,200 to ₹1,800
- Athleisure wear:
- Comfortable and simple outfits for casual use
- Good for training, walking, and gym
These products are designed to give players and fitness lovers good support, comfort, and style at a fair price.
Designed for Indian Conditions
TEN x YOU gives special attention to Indian playing conditions. Sachin knows how tough the Indian climate and pitches can be. Many foreign brands do not offer the right kind of grip or fit for these conditions. TEN x YOU fills that gap.
Key design features of the products:
- Extra spikes in cricket shoes for better grip on uneven pitches
- Wider fit for Indian feet
- Lightweight build for easy movement
- Breathable fabric for hot and humid weather
- Quick-dry and stretchable clothes for comfort during long hours of play
These features make the brand more practical for Indian players, schools, clubs, and fitness lovers.
TEN x YOU Brand Vision
TEN x YOU is more than a clothing line. It carries a strong vision. Sachin wants people to include sports and physical activity in their daily routine. He believes sports teach discipline, teamwork, and focus.
Future goals of TEN x YOU:
- Online First: Start by selling products through its website and other online platforms.
- Offline Stores: Later, open physical stores in major Indian cities.
- Global Expansion: Launch the brand in other countries like the UK and Middle East within 12 to 18 months.
- Partnerships: Work with cricket academies and training centers to make products available to young players.
Company and Team
The brand is run by . Sachin co-founded it with Karthik Gurumurthy and Karan Arora. The company has already received funding support and has big plans for growth. Sachin holds the majority stake in the company.
The business goal is to reach a revenue of ₹100 to ₹150 crore in the next few years. The focus is to grow slowly but strongly, with quality products and trust.
Why TEN x YOU is Different
The sportswear market in India is growing fast. More people are going to gyms, playing cricket, running, and focusing on health. Most top sportswear brands are foreign, and their products often do not match Indian needs.
TEN x YOU is special because:
- It is built with real Indian sports experience
- It focuses on both performance and comfort
- It has a fair and simple pricing structure
- It connects with Indian players and fans
The products are practical, simple, and strong. This gives them an edge over many expensive foreign brands.
A Brand with a Purpose
Sachin Tendulkar has always said that sports gave him everything — success, discipline, and happiness. With TEN x YOU, he wants to give something back to the sports world. The brand is about more than just shoes and clothes. It is about motivating people to play, stay fit, and enjoy movement.
For fans, wearing Sachin’s brand will feel personal. For players, it will offer quality and comfort. For young people, it can be a source of inspiration.
Conclusion – Sachin Tendulkar Launches TEN x YOU Sportswear
is not just a new sportswear brand. It is a vision by to bring performance, comfort, and Indian identity together. It is made for Indian conditions and built to inspire more people to play sports.
With its fair prices, simple design, and strong purpose, TEN x YOU has the power to grow into a trusted sportswear brand in India and beyond. It shows that sports can be a part of daily life, not just a game to watch.
