BlueStone Jewellery & Lifestyle Ltd IPO Details – this IPO will open on 11 August 2025 and close on 13 August 2025, aiming to raise ₹1,540.65 crore through a mix of fresh issue and offer for sale. With a price band of ₹492–₹517 per share and strong backing from top anchor investors, this IPO offers a chance to invest in one of India’s leading omni-channel jewellery brands known for premium designs, growing store presence, and consistent revenue growth.
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IN THIS ARTICLE
About BlueStone Jewellery & Lifestyle Ltd.
BlueStone Jewellery & Lifestyle Ltd. was founded in 2011 as “New Age E-Commerce Services Pvt. Ltd.” and later rebranded to its current name in November 2024. The company is a digitally native, omni-channel jewellery brand offering a wide range of gold, diamond, gemstone, and platinum jewellery.
It operates through its website, mobile apps, and a growing network of 275 stores across 117 cities in India. The brand focuses on modern designs, high-quality products, and a customer-first shopping experience.
BlueStone also has manufacturing facilities in Mumbai, Jaipur, and Surat, enabling it to control quality and production timelines effectively.
BlueStone Jewellery & Lifestyle Ltd IPO Details
| IPO Detail | Information |
|---|---|
| IPO Opening Date | 11 August 2025 |
| IPO Closing Date | 13 August 2025 |
| Listing Date | 19 August 2025 (Tentative) |
| Face Value | ₹1 per share |
| Price Band | ₹492 – ₹517 per share |
| Lot Size | 29 Shares |
| Issue Size | ₹1,540.65 crore |
| Fresh Issue | ₹820 crore |
| Offer for Sale (OFS) | ₹720.65 crore |
| Listing Exchanges | BSE, NSE |
IPO Objective
The main objectives of the IPO are:
- To fund working capital requirements of the company (₹750 crore planned allocation).
- To expand retail store presence in more Indian cities.
- To strengthen brand presence through marketing and promotional campaigns.
- For general corporate purposes, including debt repayment and operational improvements.
BlueStone Jewellery IPO Dates
| Event | Date |
|---|---|
| IPO Open Date | 11 August 2025 |
| IPO Close Date | 13 August 2025 |
| Allotment Date | 18 August 2025 (Tentative) |
| Refund Initiation | 18 August 2025 |
| Shares Credit | 18 August 2025 |
| Listing Date | 19 August 2025 |
Lot Size & Minimum Investment
| Application Type | Lot Size (Shares) | Amount (₹) |
|---|---|---|
| Retail (Minimum) | 29 | ₹14,268 – ₹14,993 |
| Retail (Maximum) | 377 (13 lots) | ₹185,484 – ₹194,909 |
| S-HNI (Minimum) | 406 (14 lots) | ₹199,752 – ₹209,902 |
| B-HNI (Minimum) | 2,030 (70 lots) | ₹998,640 – ₹1,049,510 |
Anchor Investors
Before opening for the public, BlueStone raised ₹693.29 crore from anchor investors at ₹517 per share. Some major participants include:
- SBI Life Insurance
- Nippon India Mutual Fund
- Goldman Sachs
- Aditya Birla Sun Life Mutual Fund
- HDFC Life Insurance
- Societe Generale
- DSP India Mutual Fund
- PGIM India Mutual Fund
- Axis Mutual Fund
- Motilal Oswal Mutual Fund
Financial Statement
| Financial Year | Revenue (₹ crore) | Profit / Loss (₹ crore) |
|---|---|---|
| FY 2022–23 | 1,200+ | Loss of ₹35 crore |
| FY 2023–24 | 1,700+ | Profit of ₹25 crore |
| FY 2024–25 (9M) | 1,350+ | Profit of ₹20 crore |
Key Highlights:
- The company turned profitable in FY 2023–24 after recording losses in previous years.
- Revenue has been growing consistently due to store expansion and online sales growth.
- Healthy gross margins supported by in-house manufacturing.
GMP (Grey Market Premium)
As per market reports, the BlueStone Jewellery IPO GMP is around ₹80 – ₹90 per share in the grey market. This suggests a potential listing gain of 15–17% over the upper price band, though GMP is unofficial and can change daily.
What are the IPO dates for BlueStone Jewellery & Lifestyle Ltd.?
The IPO will open on 11 August 2025 and close on 13 August 2025. The tentative listing date is 19 August 2025 on both BSE and NSE.
What is the price band for the BlueStone IPO?
The price band is set between ₹492 and ₹517 per share
What is the lot size and minimum investment for retail investors?
The lot size is 29 shares, which means the minimum investment is ₹14,268 to ₹14,993, depending on the final issue price.
Who are the major anchor investors in BlueStone IPO?
Some of the key anchor investors include SBI Life Insurance, Nippon India MF, Goldman Sachs, Aditya Birla Sun Life MF, HDFC Life, and Axis MF.
Conclusion
The BlueStone Jewellery & Lifestyle Ltd. IPO offers investors an opportunity to invest in a premium jewellery brand with a strong omni-channel presence, consistent revenue growth, and reputed anchor investors. The jewellery industry in India has long-term growth potential, and BlueStone’s digital-first approach gives it a competitive edge.
However, as with any IPO, investors should carefully consider market conditions, company valuations, and personal risk appetite before applying.
Disclaimer: This article is for educational and informational purposes only. It is not investment advice. Stock market investments are subject to market risks. Please consult a SEBI-registered financial advisor before investing.
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