Apollo Tyres to Feature on Indian Cricket Team Jersey – Apollo Tyres has secured the Indian cricket team’s jersey sponsorship until 2027, marking one of the biggest partnerships in Indian sports. This deal makes Apollo Tyres the new face on the Men in Blue jerseys, replacing Dream11. The agreement is set to cover all international matches played by Team India, including bilateral series, ICC tournaments, and the ICC Champions Trophy 2025.
IN THIS ARTICLE
Apollo Tyres to Feature on Indian Cricket Team Jersey
As a leading tyre manufacturer in India and one of the most trusted brands worldwide, Apollo Tyres has always focused on connecting with young and energetic audiences. By becoming the official jersey sponsor of the Indian cricket team, Apollo is not just promoting its brand but also strengthening its emotional bond with millions of cricket fans.
This is not the first time Apollo Tyres has partnered with sports. The company has been associated with major football clubs in Europe, including Manchester United and Crystal Palace. Now, with cricket being a religion in India, this sponsorship is expected to give Apollo a massive global reach.
Why This Deal Matters
Cricket is the most-watched sport in India, with millions of viewers tuning in for every match. Having the brand name “Apollo Tyres” on the official jersey of the Indian cricket team means instant recognition and visibility in front of billions of eyeballs across the globe.
For Apollo Tyres, this deal:
- Builds a strong connection with cricket fans.
- Provides international recognition, since Team India plays across the world.
- Helps the brand stand out in a highly competitive market.
- Boosts its image as a youth-oriented and energetic brand.
Source: Times of India
The Timeline and Duration
The deal will run until 2027, meaning Apollo Tyres will be seen on the Indian team’s jerseys during some of the biggest cricketing events:
- ICC Champions Trophy 2025
- ICC World Test Championship Final (2025–2027 cycle)
- ICC Men’s Cricket World Cup 2027
- Multiple high-voltage bilateral series against Australia, England, Pakistan, South Africa, and more
This gives Apollo Tyres at least 2.5 years of continuous exposure through cricket, ensuring its name remains in the spotlight.
Previous Jersey Sponsors of Team India
The Indian cricket team’s jersey has always attracted top brands. Some of the recent sponsors include:
- Dream11 (2023–2025) – exited due to new online gaming regulations.
- BYJU’S (2019–2023) – one of the biggest edtech sponsorships.
- OPPO (2017–2019) – the Chinese smartphone company.
- Star India (2014–2017) – the media giant.
- Sahara (2001–2014) – the longest-standing sponsor in Indian cricket history.
With Apollo Tyres taking over, the focus has shifted from tech and gaming to a traditional Indian brand with a global presence.
The Business Side of the Deal
According to reports, the BCCI revised the base price for jersey sponsorship after Dream11’s exit.
- For bilateral matches, the base price is ₹3.5 crore per match.
- For ICC and multilateral matches, the base price is ₹1.5 crore per match.
Considering India plays nearly 45–50 international matches every year, the total value of the deal is expected to be in the ₹400–450 crore range until 2027.
This makes Apollo Tyres one of the biggest sponsors in Indian cricket history.
Apollo Tyres’ Vision With This Sponsorship
In official statements, Apollo Tyres has highlighted that this sponsorship is not just about brand promotion, but about celebrating the spirit of cricket and supporting the growth of Indian sports. The company plans to use this partnership for:
- Marketing campaigns featuring Indian cricketers.
- Fan engagement activities during matches.
- Global promotion, as cricket audiences are expanding outside India too.
What Fans Can Expect
Fans will now see the Apollo Tyres logo on the front of the Indian cricket jersey in all formats — Test matches, One Day Internationals (ODIs), and T20 Internationals.
This partnership is likely to also bring limited-edition merchandise, special campaigns during big tournaments, and interactive digital promotions. Just like BYJU’S and Dream11 used Indian cricketers for advertisements, Apollo Tyres may also collaborate with stars like Virat Kohli, Rohit Sharma, Jasprit Bumrah, and Shubman Gill for campaigns.
Conclusion
The announcement that Apollo Tyres has become the official jersey sponsor of the Indian cricket team until 2027 is a landmark moment in Indian sports marketing. It reflects the growing importance of cricket sponsorships and how global Indian brands are now stepping up to associate with the Men in Blue.
For Apollo Tyres, this deal is not just about visibility but also about celebrating the passion of cricket, connecting with millions of fans, and showcasing India’s strength on the world stage
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